Blue Label Series “ We live in an aspirational world, and there is no more aspirational product than a guitar. Myth and mystique surrounds the instruments of old we think of as ‘ Holy Grails’. My objective with Fret-King Blue Label series™ instruments is to bring all the best attributes of our shared heritage together and produce modern classics. A lifetime of research carried out into what makes an electric guitar ‘tick’, combined with wide experience of guitar building in many production facilities on every continent, has enabled me to use my knowledge to create a range infused with the subtleties which blend style, tone, clarity and power to make a truly world-class guitar. Read more>